We partnered with SEF to bring their seasonal collection to life through full-scale content production and creative campaign development. From concept to execution, we crafted a visual story that captured the brand’s minimalist luxury, highlighting its elevated basics with styled photography, motion visuals, and curated launch assets across digital platforms.
Social Media Managment | Campaigns
To position SEF as a leader in luxury athleisure by creating a visual world that balances softness and strength. Our creative direction focused on highlighting the brand’s elevated basics through minimalist styling, clean lines, and movement-driven content. We aimed to capture the essence of modern femininity — effortless, empowered, and refined — while delivering campaign visuals that could live seamlessly across digital, print, and social.
was to craft a visual identity and campaign presence that captured the duality of the brand — elevated yet effortless, refined yet wearable. As a luxury athleisure label, SEF sits at the intersection of fashion and function, and our creative direction needed to reflect that balance.
We focused on clean, minimalist styling paired with soft textures and natural movement to highlight the quality and versatility of each piece. The overall aesthetic was rooted in a modern, feminine energy — one that speaks to the woman who leads with intention and dresses with ease.
From moodboarding to shoot production, we guided the storytelling across platforms, ensuring cohesion between campaign visuals, social media content, and digital assets. Each asset was created to reinforce SEF’s brand values: timeless design, empowered simplicity, and quiet luxury.
